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Internet advertisers use affiliate program marketing tools, such as e-books, streaming audio and videos, permission-based emails, and instant messaging to introduce prospective partners to the lucrative world of network sales. Affiliate marketing is a business-to-business vehicle used to build a network of independent website owners who agree to post advertiser links, emails, videos, or banners on their home pages. In exchange for those postings, advertisers pay website owners a commission on sales generated by increased visitor traffic. In advertising, a common practice is for advertisers to pay television stations a fee to sponsor certain programs. Major spots played during televised championship football games or other sporting events give advertisers an opportunity to promote their brand to a captive audience of millions of avid sports fans. Similarly, affiliate program marketing tools offer advertisers the opportunity to cash in on traffic generated when visitors log onto independent websites. Visitors browsing partner home pages are directed to click onto links which lead to advertiser's sites. Each time a visitor logs onto a home page, fills out an online form, purchases an item, or subscribes to a membership, the independent website owner gets paid. Commissions can run from 10% to 20% and up for some big ticket sales. Hotels and resorts, golf course and country clubs, airlines and travel agencies, and retail and wholesale merchants offer networking programs to sell products, goods, and services.

Because partnering with website owners increases traffic and boosts sales, advertisers are constantly looking for more affiliates to host links. In network marketing, more partner sites equals more visitor click-throughs and more cash conversions. As part of a strategic promotional plan, advertisers use affiliate program marketing tools, such as e-books which explain how partners can enroll in money making ventures. Advertisers also drive potential affiliates to their home pages via email campaigns, direct mail, or sponsored links on high-traffic web portals and search engines. Individuals seeking to earn extra cash or to develop a home-based Internet enterprise usually find networking programs by doing an online search, which yields dozens of sponsored links to advertiser sites. Interactive advertiser home pages can include e-books, marketing videos, blogs, and chat rooms to provide potential partners with a full description of the ins and outs of network marketing and potential earnings.

The most persuasive affiliate program marketing tools are online videos with testimonials from individuals who have joined programs and earned substantial residual income. Videos offer potential partners the chance to hear vivid success stories and get a first hand look at the monetary rewards of network marketing. Well produced videos are actually more effective than ebooks or text-sensitive emails; people simply do not like to read. However, viewing a video of successful affiliates perched on top of luxury cars or walking along an oceanfront property bought with program earnings is much more compelling than reading about it. While people are more prone to view videos than read ebooks, hearing the Word of God can lead to an amazing encounter with Jesus Christ and the gift of eternal life. "How then shall they call on Him in whom they have not believed? and how shall they believe in Him of whom they have not heard? and how shall they hear without a preacher? And how shall they preach, except they be sent? as it is written, How beautiful are the feet of them that preach the gospel of peace, and bring glad tidings of good things!" "So then faith cometh by hearing, and hearing by the word of God" (Romans 10:14 and 17).

Other affiliate program marketing tools include opt-in, or permission-based, email campaigns to keep potential partners abreast of lucrative program offerings. With opt-in emails, individuals give advertisers permission to regularly send emails without getting spammed or blocked. Permission-based email campaigns directed at consumers can include embedded links to affiliate advertiser sites where streaming video clips can be viewed to sell products and services, or to extend an invitation to join in a money making program. Advertisers easily establish a rapport with individuals who regularly subscribe to program emails and increase the likelihood of recipients becoming partners.

Internet entrepreneurs employ affiliate program marketing tools not only to offer website owners an opportunity to join in programs, but also to educate and train affiliates once they come on board. Corporations are interested in making a profit; and in order to become profitable, network affiliates must succeed. Ongoing training and videoconferences, instant messaging, and permission-based emails give novice networkers ample opportunities to become familiar with product lines and learn new strategies for driving visitors to advertiser sites. Advertisers also offer online incentives, such as limited- time-only special commissions based on visitor responses. Hotel affiliate programs may offer extra commissions for getting visitors to sign up for seasonal specials or book rooms in off seasons. Airline programs may also offer top commissions for independent website owners who succeed in getting groups to book flights during a certain time of the year. Affiliate program marketing tools can also include traditional print and direct mail media with links to advertiser websites.

Network marketing is a fast growing enterprise which has no boundaries. Because of the flexibility of the Internet, affiliates for domestic companies can live almost anywhere on the globe with Internet accessibility. Affiliate program marketing tools can be employed to keep independent partners abreast of corporate policy changes or new product lines. Telephony conferences, e-newsletters, web-casts, opt-in emails, and blogs are also vehicles advertisers can employ to build strong, cohesive teams of independent professionals eager to earn money by promoting a corporate brand. Strategic marketing tools serve to bring advertisers and website owners together and to provide the momentum and motivation to create and maintain a money making enterprise.

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Affiliate Program Marketing Tools